Browse Books: Business & Economics / Advertising & Promotion

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible By Gregory V. Diehl, Kyle Gray (Foreword by) Cover Image
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible (Paperback)
By Gregory V. Diehl, Kyle Gray (Foreword by)
$19.99
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Propaganda By Edward Bernays Cover Image
Propaganda (Paperback)
By Edward Bernays
$14.95
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Contagious: Why Things Catch On By Jonah Berger Cover Image
Contagious: Why Things Catch On (Paperback)
By Jonah Berger
$17.99
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Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer By Dan S. Kennedy Cover Image
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer (Hardcover)
By Dan S. Kennedy
$24.95
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Paperback)
By Allison Netzer, Liz High
$14.99
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Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone By Drew Eric Whitman Cover Image
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
By Drew Eric Whitman
$15.99
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Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
Confessions of an Advertising Man (Paperback)
By David Ogilvy, Sir Alan Parker (Foreword by)
$20.95
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Hardcover)
By Allison Netzer, Liz High
$24.99
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads By Luke Sullivan, Edward Boches (With) Cover Image
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (Paperback)
By Luke Sullivan, Edward Boches (With)
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Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing By Steve Multer Cover Image
Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing (Paperback)
By Steve Multer
$19.19
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Humanizing B2B By Paul Cash, James Trezona Cover Image
Humanizing B2B (Paperback)
By Paul Cash, James Trezona
$19.99
Not available for purchase
Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)
By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D.
$17.99
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