The Practical Pocket Guide to Account Planning (Paperback)

The Practical Pocket Guide to Account Planning Cover Image
By Chris Kocek, Lin Zagorski (Designed by), Rebecca Pollock (Designed by)
$25.94
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Description


The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.


Product Details
ISBN: 9780989284905
ISBN-10: 0989284905
Publisher: Yellow Bird Press
Publication Date: May 15th, 2013
Pages: 156
Language: English