In response to your requests to learn more about the industry of publishing as well as individual authors, we present JABBIESTM: Judge-A-Book-By-Its-Spine.
This is a series of conversations with publishing professionals in editing, publishing, marketing, and publicity from publishers and imprints with very strong brands. Owner of Fountain Kelly Justice will host these informal q&a's with these men and women at the top of their game with houses that consistently deliver great books.
You will learn:
--why certain books get published
--why some books become bestsellers and others fail
--the do's and don'ts of communication within the industry
--the latest in marketing trends
--the behind the scenes of the book industry from top to bottom
And please bring your questions! This new programming is all about getting curious about the book industry.
Our guest is Craig Burke, Vice President of Berkley and so much more! Plus he's awesome and charming and one of the sharpest people we have ever met in publishing. Great account to follow on Twitter too @BookHopper. Don't miss this event!
Craig Burke is Vice President, Executive Director of Publicity, and Special Projects Director for Berkley, an imprint of Penguin Random House. He oversees publicity campaigns for the entire Berkley list and has worked with many bestselling authors, including Nora Roberts, J.R. Ward, Charlaine Harris, Laurell K. Hamilton, Jen Lancaster, A. Scott Berg, and Karen White, among others. He oversaw the publicity campaigns for a number of high-profile, bestselling books, including Ricky Martin’s Me, Joan Rivers’s I Hate Everyone…Starting with Me, and True Love by Jennifer Lopez. After beginning his career at Alfred A. Knopf, he joined Berkley Books in 1995 and has been the lead publicist on such international bestsellers as The Kite Runner by Khaled Hosseini, The Color of Water by James McBride, and Kathryn Stockett’s The Help.